The history of the logo

The history of the logo

The name and logo of ellesse originate in our brand founder Leonardo Servadio.

 

ellesse Heritage South Africa Italian Sportswear fashion the history of the logo - logo2 - The history of the logo

Inception: 1959

For a short period the first ellesse logo was made up from Leonardo Servadio’s name and initials. This was dropped by the mid-1960s and it simply was as we pronounced it – L&S… ‘elle’ and ‘esse’.

ellesse Heritage South Africa Italian Sportswear fashion the history of the logo - logo1 - The history of the logo

1968

The logo had evolved to the name ‘ellesse’ being spelled out with the L&S highlighted.

ellesse Heritage South Africa Italian Sportswear fashion the history of the logo - logo3 - The history of the logo

Today

The logo has evolved to arrive at the design we see today with red, orange and white being key to our identity. The history of the logo

View our full collection here.

ellesse Heritage South Africa Italian Sportswear fashion the history of the logo - logo4 - The history of the logo

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