ellesse Team Up With Cult 70’s Brand Smiley For Capsule Collection

Renowned Italian sports fashion brand ellesse and 70s rave cult brand Smiley, have come together for a festival season essentials collaboration. The capsule collection offers staple styles for men and women that fuse together ellesse’s sportswear designs with Smiley’s counter-culture heritage for SS20.

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Celebrating each brands history within the sub-cultures of the music and nightlife scenes, the collection utilises the traditional bold colourways of past decades. The collection demonstrates the colourful flair and track-ready tailoring of ellesse heritage, re-energised with innovative fabrics, colours and silhouettes that nod to the vibrant spirit of Smiley.

This is a collaboration that fuses the positive ethos, flair and vibrance of two iconic brands. A range of fabrics such as reflective 4M, PVC and mesh are introduced throughout the collection. Whilst a colour palette of hot pink, sunshine yellow, orange, white and black are highlighted accents across tracksuits, boob tubes and cycling shorts.

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Fit for the festival season, the collection comprises of 21 pieces for women and a smaller capsule collection for men. Hero pieces include a transparent poncho, iridescent shell suit and a range of co-ords that run through both the men’s and women’s collection. A range of accessories including bum bags, caps, and bucket hats are also available. Finishing the pieces is a dual logo which uses ellesse’s ‘semi palla’ shape with the traditional Smiley face icon – a symbol that has been recognised and represent throughout music movements of past decades and culture.

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Drop one of the collection is here – exclusively available at ellesse stand-alone stores. Get yours and keep smiling.