ellesse Teams Up With Cult 70s Brand Smiley For A/W20 Capsule Collection
They are more than an icon, brand and lifestyle. They are a spirit and philosophy, a reminder of how powerful a smile can be. Born in 1972, Smiley’s® simple message of “Take Time To Smile” is still relevant as ever, 50 years on. Their unique message of positivity has influenced people around the world. Reinvented and redefined by each generation of activists, artists and creators, they continue to thrive and influence future generations. This collab between ellesse and the Smiley® further ratifies why ellesse is at the top of their game. In tune with the times, our world being influx, this collaboration hints at edgy with taste of counter-culture. This collection is simply about attitude – not age. It’s a celebration of the colourful flair and track-ready tailoring of our heritage, re-energised with innovative fabrics and street-ready silhouettes. This is a collaboration that fuses the positive ethos, flair and vibrancy of two iconic brands.
“The collection demonstrates the colourful flair and the track-ready tailoring of ellesse heritage, re-energized and infused with innovative fabrics, colours, and silhouettes that mirror the vibrant spirit and pop culture of Smiley®.
This capsule collection offers principal styles for men and women that fuse ellesse’s sportswear designs with Smiley’s® counter-culture heritage. The collection perfectly celebrates each brand’s history within music sub-cultures and their influence on global party scenes to create a collection that utilizes traditional bold colourways synonymous with decades of youth culture bringing it to today’s world. The collection demonstrates the colourful flair and the track-ready tailoring of ellesse heritage, re-energized and infused with innovative fabrics, colours, and silhouettes that mirror the vibrant spirit and pop culture of Smiley®. This collaboration fuses the positive ethos, flair, and vibrancy of two iconic brands. A variety of fabrics like reflective 4M, PVC and mesh feature throughout the collection. Whilst a colour palette of hot pink, sunshine yellow, orange, white and black are highlighted accents across tracksuits, boob tubes and cycling shorts.
“Reinvented and redefined by each generation of activists, artists and creators, they continue to thrive and influence future generations.”
Hero pieces include a transparent poncho which will be key item for the festivals if you still want to carry style through the miserable weather whilst still carrying your part energy, iridescent shell suit and a range of co-ords that run through both the men’s and women’s collection. The collection also contains a range of accessories including bum bags, caps, and bucket hats that are also available. The items are completed with special one off logo which uses ellesse’s ‘semi pala’ shape with the original Smiley® face – the brand champion of global counter culture.
Drop one of the collection is here – exclusively available at ellesse stand-alone stores. Get yours and keep smiling.