ELLESSE HERITAGE SA A/W ’17 LOOKBOOK

Ellesse Heritage Autumn Winter 2017 Collection SA 1 ellesse - 2017 04 11 12 - ELLESSE HERITAGE SA A/W ’17 LOOKBOOK

Ellesse Heritage SA A/W ’17 Lookbook

Our Jozi creative talent do not take a backseat to International creatives and they proved it once again in the latest ellesse Heritage Winter ’17 photoshoot.

The Brief: Simple. Hit it hard and hit it big!

So they came. Cameras clicking, directions given, direction taken. That was the plan and that’s what we got. They came and they went, knowing they hit the nail on the head!

From a bias POV, the latest winter range is inspired as every piece works in combination with the other. It’s like a painter’s palette, all colours combining with ease, each ensemble having its own attitude. The ellesse Heritage smacks with attitude and big, bold colours, the fabrications in this range also sets it apart.

Ellesse Heritage Autumn Winter 2017 Collection SA 2 ellesse - 2017 04 11 12 - ELLESSE HERITAGE SA A/W ’17 LOOKBOOK

Inspiration

The clothing is inspired by archive ellesse pieces that tell a story. Modern trends are fused with timeless ellesse pieces, creating the brands’ future. The ellesse heritage retail identity is a modern interpretation of ellesse’s sporting history and classic style. The combination of bold colour, contemporary materials and historical props creates an energetic retail experience.

The Brand Personality of ellesse is friendly and flirtatious, never taking things too seriously. Ellesse is always at the heart of the party. They love colour, they love vibrancy and they believe in living for the moment. This personality stems from their cultural heritage, a brand with an Italian sense of style and fun. When we talk about the ellesse personality attributes, this is what we mean.

Ellesse Heritage Autumn Winter 2017 Collection SA 3 ellesse - 2017 04 11 12 - ELLESSE HERITAGE SA A/W ’17 LOOKBOOK

The Cast

Photographers   Everyday Matters (@tshepo_rancho & @kg_dynamic)

Videographer:    @doom_vader

Models:              @miastephanie_s & @_mvrtxn

Styling:              @lucasthevisualpoet & @lorenlennox