Born from the Umbrian capital city of Perugia in 1959 from the mind of tailor Leonardo Servadio, ellesse derived its name from his initials L & S. The collection didn’t hit it big until the 70’s & 80’s after being heavily involved in the tennis scene, ellesse then paved its own way into fashion with sports & fashion collaborations before being adopted by football culture.
A peak of a modern day 80’s resurgence, ellesse has made a comeback with a collaborative collection from their 80’s range of Casual wear.
Working on collaborations, sharing stories with a like-minded community and moving forward to design casual-inspired clothing.
Dave Hewitson and Jay Montessori, founders of the popular stockist and design business, 80’s Casuals were honoured when being asked by ellesse to work on a collaboration, the duo are long-time fans of the popular sports brand and looked into the finest details to make this collaboration a milestone for the future. They carefully selected the best flagship pieces from the historic collection, picking the finest fabrics and taking attention to detail with premium packaging including history of the brand. The little subtle touches often make an incredible product, this is certainly the case here.
Ellesse Heritage is aimed at a younger, more fashion conscious consumer. The heritage consumers are trendsetters, not followers. For Heritage two additional attributes are added to the ellesse DNA– Bold and Authentic. The clothing is inspired by archive ellesse pieces that tell a story. Modern trends are fused with timeless ellesse pieces, creating the brands’ future. The ellesse heritage retail identity is a modern interpretation of ellesse’s sporting history and classic style. The combination of bold colour, contemporary materials and historical props creates an energetic retail experience.
The Brand Personality of ellesse is friendly and flirtatious, never taking things too seriously.
Ellesse is always at the heart of the party. They love colour, they love vibrancy and they believe in living for the moment. This personality stems from their cultural heritage, a brand with an Italian sense of style and fun. When we talk about the ellesse personality attributes, this is what we mean:
They love to play. The brand is friendly and flirtatious, never taking things too seriously. Humour, playfulness and spontaneity are an essential part of the ellesse make-up whether on the court, the slopes or the street.
For ellesse, sport is about meeting people and sharing good times. Sometimes the après-ski is just as important as the ski. It’s no accident that it’s in skiing and tennis two of the most sociable sports there are where they’ve always excelled.
The ellesse player is naturally confident and never afraid to try something new. They take the same relaxed attitude to everything, there’s always time to take your time.
Ellesse is always at the heart of the party. They love colour, they love vibrancy and they believe in living for the moment. Above all they have a confident, open, inclusive attitude to everything and everyone.